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Sales & Marketing

THIS IS MARKETING

July 31, 2020

This Is Marketing
FINANCIAL TIMES BOOK OF THE MONTH: In This Is Marketing, Godin teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension, and give people the tools to achieve their goals.

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GETTING TO YES: Negotiating Agreement Without Giving In

February 28, 2020

GETTING TO YES

AN INTERNATIONAL BESTSELLER: Roger Fisher, William Ury and Bruce Patton's book "GETTING TO YES",  offers a straightforward, universally applicable method for negotiating personal and professional disputes without getting taken and without getting angry.


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TO SELL IS HUMAN: The Surprising Truth About Moving Others

February 07, 2020

To Sell Is Human
THE #1 NEW YORK TIMES BUSINESS BESTSELLER: Daniel H. Pink's book " TO SELL IS HUMAN" offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel draws on a rich trove of social science for his counterintuitive insights. 



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Getting Past No: Negotiating in Difficult Situations

April 10, 2019

Getting Past No- Negotiating in Difficult Situations
Getting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people and tough negotiations. You don't have to get mad or even. Instead, you can get what you want!

 

 

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Never Split the Difference: Negotiating as if Your Life Depended on It

April 10, 2019

Never Split the Difference - Negotiating as if Your Life Depended on It
A former FBI hostage negotiator offers a new, field-tested approach to  negotiating - effective in any situation. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that help Voss and his colleagues succeed when it mattered the most - when people's lives were at stake.  

 

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