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Sales & Marketing

This Is Marketing
FINANCIAL TIMES BOOK OF THE MONTH: In This Is Marketing, Godin teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension, and give people the tools to achieve their goals.
GETTING TO YES

AN INTERNATIONAL BESTSELLER: Roger Fisher, William Ury and Bruce Patton's book "GETTING TO YES",  offers a straightforward, universally applicable method for negotiating personal and professional disputes without getting taken and without getting angry.


To Sell Is Human
THE #1 NEW YORK TIMES BUSINESS BESTSELLER: Daniel H. Pink's book " TO SELL IS HUMAN" offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel draws on a rich trove of social science for his counterintuitive insights. 




Getting Past No- Negotiating in Difficult Situations
Getting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people and tough negotiations. You don't have to get mad or even. Instead, you can get what you want!

 

 

Never Split the Difference - Negotiating as if Your Life Depended on It
A former FBI hostage negotiator offers a new, field-tested approach to  negotiating - effective in any situation. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that help Voss and his colleagues succeed when it mattered the most - when people's lives were at stake.