March 27, 2020

"Along with books like Grit, Mindset, Originals, and Peak. Reach takes its place on my shelf of favourite books about living more fully and effectively. I was stunned by how original and helpful it is" - DOUG STONE | New York Times bestselling coauthor of Difficult Conversations and Thanks for the Feedback








SYNOPSIS | Is it easy for you to deliver bad news? Do you look forward to speaking in public?  Do you enjoy networking?  Do you thrill to the idea of throwing out original ideas for criticism? If you answered no to any of these questions, this book can help.

What often sets successful people apart is their willingness to do things most of us fear. What’s more, we have the false notion that successful people like to do these things, when the truth is that successful people have simply found their own way to do them.

According to Andy Molinsky, an expert on behaviour in the business world, there are five key challenges underlying our avoidance tendencies: authenticity, competence, resentment, likability and morality. Does the new behaviour you’re attempting, feel authentic to you? Is it the right thing to do? Answering these questions will help identify the “gap” in our behavioural style that we can then bridge by using the three Cs: Clarity, Conviction, and Customization. Perhaps most interesting, Molinsky has discovered that many people who confront what they were avoiding come to realize that they actually enjoy it, and can even be good at it.

Short, prescriptive, and based not only on the author’s groundbreaking research but on his own quest to get out of his comfort zone, this book will help you take the thing you are most afraid of doing and make it a proud part of your personal repertoire.


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